THIRUVANANTHAPURAM: The Tourism Department has embarked on a campaign titled ‘Dream Deals’ in a bid to attract tourists, especially from North India, during the off season months of April to September.
The discount-rate scheme, which is on from April until the end of September, is now poised to attract more visitors, as the monsoon season begins on June 1.
“The month of June is peak summer and school holiday time in North India. So tourists from that region would be particularly tempted to hit the cooler climes of Kerala till the end of August,” Tourism Minister A P Anil Kumar said.
In order to give tourists the chance to choose their preferred itinerary at a much economical rate, the details of ‘Dream Deals’ have been made available on a microsite, www.keralatourism.org/dreamdeals, linked to the Official Kerala Tourism website.
Tourism Secretary Suman Billa said that the tourists could also benefit from the discounts on hospitality expenses as charges will come down by around 30 per cent during this season.
“The ‘Dream Deals’ microsite will enable the user to create a preferred itinerary.
This will then be automatically forwarded to five accredited tour operators in the state. These operators will get back to the applicant with the best rates,” Billa said.
Besides helping create itinerary-based destinations, budget and the number of days to be spend in Kerala, ‘Dream Deals’ will give users the option to “play around mixing and matching various destinations into the itinerary until they get the most comfortable one”.
“Once they have finalised the itinerary, they can share it with Facebook friends,” the Tourism Secretary said.
Soon, this will be an online advertisement campaign on various internet platforms such as Google, Yahoo and Facebook networks.
To boost this year’s campaign outside the cyber world, Kerala Tourism will shortly launch a print advertisement campaign in leading English and regional dailies besides general-interest and travel magazines.
https://www.keralatourism.org/traveller/
